DIVE SHOP SPOTLIGHT  

The idea to open a scuba shop came when my wife and I found that the dives shops in our local area did not provide the level of customer service that we believed should be offered. So after many years of discussing and planning, we opened California Scuba Center in September 2019. 

   Immediately after opening, we were hit with tragedies. On labor day weekend 2019, the California diving community was devastated by the loss of 36 divers on board the M/V Conception while anchored at Santa Cruz Island. Shortly after this tragedy, we were hit with another tragedy when the entire world began to shut down over the spread and fears of COVID-19. We were forced to temporarily close doors on March 17, 2020.

   Facing the fact that we were unable to operate the store as normal we sought out other ways to keep our dream afloat. We began branching out and set up an Amazon, eBay and web store to pursue online sales. These avenues were not very effective at the time but they did generate a little revenue stream to help out.

 

   After all the hurdles that we faced from the onset of opening a dive shop in the middle of California we have continued to pursue our dream and we have fought to keep it running to this day. Our dive shop is quickly becoming the premier dive shop of Central California. We are one of only two NAUI Premier Professional Training Centers in California, meaning that we train instructors. Our shop is also a California and U.S.-recognized small business and disabled veteran business enterprise.

   Mike is a 23-year combat veteran of the U.S. Army. He was medically retired in 2009 after being injured during combat operations in Ad Dujayl, Iraq in 2005. He was originally trained as a U.S. Army Combat Diver while assigned to the 5th Special Forces Group. Mike is now a NAUI Instructor Trainer and NAUI/DAN First Aid Instructor Trainer.

   Sherrie has experienced the toughest job in the military, that being a military spouse for the last 24 years. She is also a NAUI Advanced Diver and looks forward to every upcoming diving opportunity.

   California Scuba Center is a dealer for: Oceanic, Hollis, Suunto, Atomic, Stahsac, Bare, Zeagle, Big Blue, Ocean Technology Systems, Akona, Henderson, Sherwood, Kraken, Shearwater, Genesis, Tilos, Neosport, Gear Aid, Olympus, Princeton Tec, Rob Allen, and JBL.

   You can shop our web store at www.cascubacenter.com where we already have many products listed with free shipping within the US. We are still adding products as fast as possible but if you don’t see what you are looking for you can contact us and we will add that product just for you so you can place your secure order online. New customers can use code “new2021” and receive 10% off their first order.

Thank you for your support,
Michael and Sherrie Fitzgerald

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